Whenever I go to a listing appointment, I always ask the question, “Why am I here?” I feel like it sets the tone and it makes the seller(s) more comfortable. I think most people have this preconceived idea that I am going to come into their house and tell them it is a dump and they have to put a free sign on the corner for it.
I am a black and white kind of guy. Let’s be honest. There are no secrets in real estate any longer. Everything, and I do mean everything, is public knowledge. If people actually don’t know, they will just make something up. So I am going to share with you the top 5 things I will tell you that the “other” agents won’t.
1) You have to clean up.
Look, I don’t care how you live when your house is not on the market. No judgements from me. However, if you want your house to sell and not just be “on the market,” you have to do what I say, and the first thing is – make it look like it could appear in a magazine. Paint, clean, and I do mean C L E A N, de clutter, pack everything that isn’t used on a day to day basis, stage, and most importantly — fix anything that is wrong with the house.
2) You have to be priced right.
There is nothing wrong with being a tad over the market if you are in a high demand market; but if not, you need to be priced right. If the buyers have a good agent, they will know what your house is worth before they even step foot inside it. Remember, all sales are public knowledge. And if that isn’t enough, our good friends over at Zillow think you should be giving it away, so be smart and price with the market. It will save you frustration in the end!
3) You have to be ready for showings.
Look, I get it, having your house on the market is right up there with having dental work done. It is awful. The one day that you don’t make your bed is when someone wants to come see it; and having kids, just amplifies the horror of having your house on the market, but if you are serious about selling, you have to be ready for anything, anytime, and from anyone.
4) Don’t take offense!
Buyers can be brutal; but most of the time, they are just saying how they feel your house stacks up to the other houses they have seen, which leads me back to points 1 and 2.
5) Be honest
Be honest with yourself, be honest with me, and be honest with buyers. You can’t hide anything they or I won’t find out about. Trust me! There are a bunch of Sherlock Holmes walking in and out of your house, and people sue for dumb things, so disclose disclose, disclose!
I hope all of this doesn’t scare you away from selling because they are very simple rules; but if you follow them and hire us at The Joe Reed Team, we can help you navigate the waters of the real estate market and better yet, we have partners in place to help you do all of these things! As always, leave a comment, call, text, email, or find us on social media.